September 14, 2019

Using Engagement to Bring Storytelling Back to Video

first_imgNew York—”People don’t want to be talked at. They want to be talked with.” That was one of the opening statements made by Roy Sekoff, president and co-creator of HuffPost Live, during his rapid-fire closing keynote address at FOLIO:’s MediaNext event Wednesday. The notion forms the foundation of the streaming video site’s engagement strategy—that equalizing the status of the video content and community elevates interaction and deepens the story-telling experience. In 2012, the site launched with a visual emphasis on the video player, which dominated the screen, but it was when the team put community and engagement on equal footing with the video content that the site began to take off.”Once we decided to make engagement front-and-center it changed everything,” said Sekoff. “It became our North Star. It changed the platform, the technology and the people we had in front of the camera.” The emphasis on engagement was inspired by a deeper dive into viewer comment stats on Huffington Post. “I learned that 75 percent of the comments were left in response to another comment,” he said. “They were not just commenting, they were having conversations. What if we made engagement just as important as consumption?”The first iteration of the site was scrapped in favor of a smaller player with an equally-sized comment stream sitting right next to it.  A “green room” nav bar along the top of the page allows viewers to see upcoming programs. Clicking on one of the programs leads to a page that lets viewers comment and interact even before it airs. Links to related Huffington Post content is also available. “We’ve had 100 comments in a green room before something goes live,” said Sekoff.Another engagement milestone was reached when the site integrated Google Hangouts to enable video comments from viewers during live programming. The tactic also altered the site’s approach to video journalism—viewers became a resource. “We had to redefine what an expert is,” said Sekoff. “We qualified them by asking ourselves, do they have skin in the game? If you have skin in the game, then I think you’re an expert. It becomes incredibly dynamic.”By adding the person-on-the-street perspective, the site’s storytelling capabilities suddenly became more meaningful, he said. “It’s something we’ve lacked. It’s very easy to get data, but we lack storytelling and narrative.”Since launch, the site has reached 16 million monthly uniques and 550 million video views.last_img read more

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September 11, 2019 The Wilmington Insider For November 20 2018

The Wilmington Insider For November 20 2018

first_imgWILMINGTON, MA — Below is a round-up of what’s going on in Wilmington on Tuesday, November 20, 2018:Happening Today:Weather: Snow likely before 1pm, then rain likely between 1pm and 3pm, then a chance of snow after 3pm. Patchy fog before 8am. Otherwise, cloudy, with a high near 38. Calm wind becoming north around 6 mph in the morning. Chance of precipitation is 60%.ON SALE: Wilmington High will battle Tewksbury High in the 85th Annual Thanksgiving Day Football Game on Thursday, November 22 at 10am at Alumni Stadium in Wilmington. Advanced tickets cost $10 for adults and $5 for students and senior citizens. Cash only. Tickets will be on sale at Wilmington High School on Monday, November 19 and Tuesday, November 20, from 8am to 2pm. On game day, tickets will also be available for $10 (all ages) at the gate. Cash only.Municipal Meetings: The Wilmington Board of Health meets at 5:30pm in Town Hall’s Room 9. Read the agenda HERE. … The Wilmington Board of Library Trustees meets at 7pm in the Library’s band Room. Read the agenda HERE. … The Wilmington Finance Committee meets at 7pm in Town Hall’s Room 9. Read the agenda HERE.In The Community: The WHS Class of 2022 is holding a “Dining For A Cause” Fundraiser at the 99 Restaurant (144 Lowell Street) from 4pm to 11pm. Bring the flyer and 15% of your bill will be donated to Wilmington High School’s freshmen class. Applies to both dine-on AND take-out orders.  (No coupons, discounts or promotions are accepted during the fundraiser.)In The Community: Wilmington Congregational Church (220 Middlesex Avenue) is holding a Blood Drive from 2pm to 7pm. Interested donors can call 1-800-RED CROSS (1-800-733-2767) to book an appointment, but walk-ins ARE welcome.In The Community: The Tewksbury/Wilmington Elks holds bingo — open to the public — every Tuesday. Doors open at 5pm. Pizza, hot dog and pastries are sold. Free coffee.In The Community: Angels In Motion meets every Tuesday, from 9:30am to 2:30pm, at the Wilmington Knights of Columbus Hall (112 Middlesex Avenue).  The club provides a great opportunity for seniors to meet new friends or reacquaint with old ones. A luncheon is served as noon.  Free. Handicapped accessible.At The Library: Tech Buddies Drop-In at 3:30pm. Trivia Tuesdays at 6:30pm. [Learn more and register HERE.]At The Senior Center: Zumba at 9am. Aerobics at 10:30am. Mah Jong at 1pm. Tai Chi at 1pm. Gentle Yoga at 2:30pm. [Learn more HERE.]At Town Museum: The Town Museum (430 Salem Street) is open from 10am to 2pm. Come explore Wilmington’s history. Free admission.(NOTE: What did I miss? Let me know by commenting below, commenting on the Facebook page, or emailing I may be able to update this post.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email this:TwitterFacebookLike this:Like Loading… RelatedThe Wilmington Insider For November 19, 2018In “5 Things To Do Today”5 Things To Do In Wilmington On Tuesday, August 20, 2019In “5 Things To Do Today”The Wilmington Insider For November 26, 2018In “5 Things To Do Today”last_img read more

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September 5, 2019

While Chinmayi thrashes Sandeep Reddy RGV stands by Kabir Singh director

first_img Ram Gopal Varma and Sandeep Reddy VangaCollage of photos taken from Twitter and FacebookHours after singer Chinmayi Sripaada thrashed Sandeep Reddy Vanga for defending his concept of love, ace filmmaker Ram Gopal Varma aka RGV batted for the Kabir Singh director by comparing his film to Baahubali 2.Kabir Singh might have been a huge success at the box office, but it has faced the wrath of activists who are angry with Sandeep Reddy Vanga for glorifying violence against women. The film unit was keeping mum on the issue for the last two weeks until the director defended it in an interview to Anupama Chopra.The clip featuring Sandeep Reddy Vanga, describing what love is, went viral and created ripples on social media on Sunday. Feminists had a field day as many of them shared this video and thrashed the director. Chinmayi Sripaada was one of those activists, who condemned Sandeep for showcasing violence in the name of love. In a series of tweets, she tried to prove his concept of love is wrong.Chinmayi Sripaada: If a man is deeply connected with you – He will NEVER LAY HIS HANDS ON YOU. He will NEVER slap you. He will NEVER TOUCH YOU without your consent. Women (and young boys) have been told for aeons that being beaten up is a sign of *Love* / *Discipline*. IT IS ABUSE!I am in love. My husband loves me to bits. He didn’t have to hit me to prove that he is. Women stay in abusive marriages because men beat them up and then help them heal from the wounds that should have NEVER been there. Kids grow up in homes like this.A man who gets a woman to remove her clothes at knife point is a troubled man. Yes, such men can be in love and their stories can be told. I have known of women who are in abusive relationships/marriages with men. But *glorifying those men as Gods* is the problem.Trust me – when you are deeply connected with an individual and you’re deeply in love – You’d NEVER do anything to hurt them.Precisely the problem. When well meaning men will now normalise slapping the women they ‘love’ because they’ll claim they’re *deeply connected*. I guess the damage is done. God help us.And I say both women and men should be in harmonious relationships for a healthy society. For homes to be healthy. For kids to grow up safe. That’s all.Feminism asks for equal rights. It’s not OK for anyone to be slapped. It is not OK for any person of any gender to be in a toxic relationship. I do know that most women and men who use feminism in a negative context don’t know what it stands for and that’s OK.Barely an hour after Chinmayi Sripaada’s dig at him, Ram Gopal Varma took to his Twitter account to bat for Sandeep Reddy Vanga. RGV tweeted the link to his latest interview and praised him for his honesty and courage. He tweeted, “I think @imvangasandeep is the most perfect mix of innocent honesty and truthful courage.. This interview of his,is as pathbreaking as his #KabirSingh.”Ram Gopal Varma did not stop there. He went on to say that the success of Kabir Singh is four times bigger than SS Rajamouli’s historical blockbuster Baahubali 2. In a series of tweets, the controversial filmmaker also said that his story and characters are the exact opposite of what the film industry believes. They are exactly what the audience will love and relate to.Ram Gopal Varma: Speaking only of Hindi,In ratio of ROI(Return on investment) @imvangasandeep ‘s KABIR SINGH is 4 times bigger hit than BAHUBALI 2 and taking time into consideration it is 16 times bigger hit than BAHUBALI 2 considering KABIR SINGH was made in 6 months and BAHUBALI 2 in 2 yearsAmazing thing about @imvangasandeep is that his story and it’s characters are the exact opposite of what the film industry always believed,what the audience will love and relate to .. #KabirSingh ‘s monstrous success proves that he knows the actual reality of the audienceMe toasting ⁦⁦@imvangasandeep⁩ at Mumbai’s Alfredo’s in celebrating #KabirSingh ‘s Godzillian successlast_img read more

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