August 17, 2019

VisitBritain launches GIANT tourism campaign

first_imgAs Britain gears up to celebrate the 100th anniversary of Roald Dahl’s birth and in the run-up to the launch of the film adaption of The BFG, VisitBritain is showcasing to the world what makes Britain a GIANT – and family-friendly – tourism destination.Earlier this week, the national tourism organisation launched an international ‘Where Giant Dreams come to Life’ film tourism campaign in its first-ever collaboration with Disney, producer of The BFG.The film, directed by Steven Spielberg and based on the book by Cardiff born author Roald Dahl, was filmed at locations across Britain including Blenheim Palace, London, the Isle of Skye and Bamburgh beach in Northumberland. The BFG film launches in the Australia on 30 June and in the UK on 22 July.VisitBritain’s £350,000 six-week digital and social media campaign showcases magical, mysterious and dreamlike moments that can only be experienced on a trip to Britain. The campaign features a set of exclusive images of giant landmarks in Britain including the Angel of the North, Big Ben, the Isle of Skye and the lions in Trafalgar Square.These images, and other giant visitor experiences across Britain, are being promoted across VisitBritain’s online and social media channels adapting its #OMGB (Oh My GREAT Britain) to ‘Oh My GIANT Britain.’ The campaign also wants people to upload their own images of ‘giant’ experiences and locations in Britain to their own social channels.  “Our collaboration with Disney on The BFG is a fantastic opportunity to promote to a global audience of millions an unexpected side of amazing, family-friendly moments that can only be experienced in Britain,” VisitBritain/VisitEngland chief executive Sally Balcombe said.“By inspiring people to come and experience the best of ‘GIANT’ Britain we can drive growth from tourism and its economic benefits across all our nations and regions.”Ms Balcombe said that the link between tourism and film – ‘set-jetting’ – was “a potent one” with recent films delivering a real increase in visitor numbers.VisitBritain’s campaign drives online ‘traffic’ to BFG websiteThe site has information on the British locations in the film, a ‘user-generated’ feed of #OMGB content, the official BFG movie trailer and details of visitor experiences linked to Roald Dahl and events to celebrate his 100th anniversary in September. Oh My GIANT Britian Source = VisitBritainlast_img read more

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July 27, 2019

What Google Can Teach Us About Product Innovation

first_imgWhen Larry Page and Sergey Brin first founded Google in 1996 as PhD students at Stanford University, who could have imagined they’d turn the search engine startup into a global behemoth worth almost $200 billion? That kind of rapid growth requires some serious innovation and incredible vision, two things Google seems to have in spades.And if startup and expansion stage businesses pay close enough attention, Joseph Putnam writes in a guest article for Future Buzz, there’s a lot that they can learn from Google’s success. In his article, Putnam details three specific innovation lessons that can be applied to almost any technology company. They include:How can something be improved? You don’t have to invent something new to innovate, Putnam writes. Innovation also includes improving on something that already exists. In Google’s case, Gmail is a perfect example.What are the customer’s pain points? Understanding how users are struggling with a particular product will provide valuable insight into what they really need. See: Google+.What should come next? Innovation isn’t simply making the newest, fastest version of something, Putnam argues. It’s understanding what the next product should be. For Google, the Chromebook is a perfect example.Putnam breaks down each lesson further and explores how Google has used each application to build its empire. For more on what Google can teach us about product innovation, read the full article.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

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